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Posts Tagged ‘image thailand’

Thailand has to be at the peak of a good number peoples list when they arrange their voyage to Asia. Going to Pattaya is on the top of many peoples lists to visit in the realm of Thailand. This has not been a well-liked getaway for families as it appeals to a certain segment of tourists with more prurient interests. This is not an image that the local government likes and they have been working relentlessly to modify it.

In their attempts to attract a more diverse group of tourists, the government of Pattaya has been working to change the city’s image. You’ll now see a lot of the entertainment areas and beer bars being replaced with new hotels and shopping malls. There is a big push to improve the infrastructure of the city and to make it a more family friendly place.

The city has also been on a major advertisement campaign around the world. They want to find travelers from across the earth to experience a new holiday and attempt South East Asia travel. There has been a significant increase in tourist numbers from these areas. Whether or not this is actually a good thing is still being debated. A big criticism of these new breed of tourists is that they don’t spend the same amount of money that the others did.

Instead of going out to visit the new shopping malls and spending lots of money these tourists are quite happy sitting on the beach all day. They are replacing a group of visitors that spends large amounts of money on food, drink, and a lavish lifestyle while they are in town. This is causing a big impact on all the small businesses that have catered to the tourist masses for so long.

There is a big debate going on as to whether this decision was a smart one or if they should return to the old ways of attracting tourists. This new advertising could be the downfall of a once profitable tourist industry.